There are over 11 different ways in which a brand can use sampling to reach new customers. The question is, which sampling method is best for you, your brand and your target audience? Here we explain each method with the aim of helping you, as a brand manager, improve your sampling results.
We’re excited to tell you that Talk to Mums was recently featured in industry magazine, The Grocer. The article they featured is based on a recent survey we carried out with our Talk to Mums network of mums that looked at the shopping habits of busy modern mothers.
Word of mouth marketing is still considered the most powerful form of marketing. And by marketing to mums through word of mouth you are speaking to the key household decision makers who account for a whopping 85% of household purchasing decisions. Read on to discover our top 6 tips on how to market to mums who work…
Peer led sampling is key to getting your brand into the hands of thousands of new customers. In this report, ‘The Power of Peer Led Sampling’, you will discover how women aged 20-50-years-old with dependent children respond to sampling, you’ll learn about the 11 different sampling methods available to brands, and you’ll also discover which methods influence purchasing behaviour the most.