Product Reviews

Our amazing network will add real value to your business with lead generation and authentic reviews that continue to increase purchasing rates.

• We deliver you more customers giving a qualified group of women the opportunity to trial your product and share their feedback via key social media platforms/retailer sites.
• You instantly start getting new customers and the best thing is the reviews keep generating more and more customers for you whilst you sleep.

What makes T2M different is we have an existing community of women that want to connect and learn about new products/services. Our community has a history of becoming a customer of the brands we work with, with an average 58% ongoing purchase rate. Plus the power of our network will also increase your on-page conversions and your online presence.

This solution is for brands looking to:

• Increase trust and believability in your product
• Increase general brand awareness
• Support any in-store promotional offers
• Creating a new customer acquisition funnel

Consumer Research

What makes T2M a powerful tool for marketeers is its ability to ask questions and get fast, reliable responses.

Our mums love to give brands their opinion – they are passionate about improving products/brands as it makes their own lives easier, happier, more productive.

Our cost effective and affordable services are brilliant for companies looking for feedback on NPD pre-launch, understanding shopper behaviour around their category, updating retail buyers on opinions/view points of mums/women.

Wanting to take it a step further, we can also host live group insight sessions online.

Peer-to-peer Sampling

What makes T2M a powerful marketing method is its ability to significantly influence peoples purchasing behaviours.

Woman are habitual, savvy and time poor so they rely on discussions, comments and recommendations from friends. (87% are influenced in this way).

Our method is proven to move people through the purchasing cycle 20 times quicker then other types of sampling methods because it is memorable and comes from a person of trust.

8 out of 10 women speak about brands each week and 33% recommend products at least a couple of times a week. (T2M April Research Study)

• Our specifically selected mums distribute samples and start brand conversations with their friends and community. They share their product feedback socially or on retailer specific sites, instantly increasing brand trust, awareness and creating a new customer base.
• You also get invaluable insights about consumption, messaging, ongoing usage and your product’s place in the shopper journey, enabling you to maximise every aspect of your marketing spend going forward.

In-home Brand Experiences

Increase your customer base by recruiting our women to host personalised in-home brand parties. 96% of women are influenced to purchase from a high level emotion-led engagement.

Our mums invite friends to come along to a fun and engaging brand experience. They fill in a ‘post party survey’ and share their pics, videos and feedback online to generate social buzz and opt-in customer leads.

You instantly start getting new customers and the best thing is you have increased your brand followers enabling you to keep the social conversation going and turn a customer into an advocate.

What makes T2M different is we have an existing network of women that want to connect and learn about new products/services.

This solution is for brands looking to:

• Increase trust and believability in your product
• Educate women/mums on your brand/product
• Require a high level of brand engagement
• Increase social buzz
• Increase online community
• Creating a new customer acquisition funnel