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Knorr - Naturally Tasty

UK wide peer to peer sampling campaign targeting mums interested in saving time in the kitchen with an easy, healthy seasoning.


T2M were engaged to drive increase in consideration and trial of Knorr Naturally Tasty recipe mix with mums.

The Results

  • Product in mums hands
  • Social conversations educating mums on the new product and how the recipe mixes are full of natural ingredients
  • Sharing of opinion/experiences online that Knorr helps make your food taste great
  • 51% increase in intent to purchase
  • 46% of conversations took place at mum get togethers, school gates and playgroups
  • 60 Net Promoter Score point increase
  • Invaluable product/brand feedback for ongoing marketing activity
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