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Juice Burst

Juice Burst
T2M were engaged to increase awareness and trial of Juice Burst multipacks at Tesco’s with Mums with children 11-16 years.

Juice Burst

UK wide peer to peer sampling targeting women who buy Juice based soft drinks for their teens.

The Results

  • Product in women’s/teens hands
  • Social conversations educating mums on Juice Burst Multipacks
  • 53% would definitely go onto purchase
  • Invaluable product/brand feedback for ongoing marketing activity around purchasing behaviour and buying habits in soft drinks
  • 109 Net Promoter Score growth
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