UK wide peer to peer sampling campaign educating mums on the new product and how easy and fast acting the moisturiser is.
- Product in Women’s hands
- Over 1 million social conversations educating mums on the new product and how to apply it to wet skin
- Sharing of opinion/experiences online
- 70% increase in intent to purchase
- 87 Net Promoter Score point increase
- Invaluable product/brand feedback for ongoing marketing activity