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Sanctuary Spa
T2M were engaged to drive increased consideration and trial of Sanctuary Spa Wet Skin Moisturising Miracle with Mums.

Sanctuary Spa

UK wide peer to peer sampling campaign educating mums on the new product and how easy and fast acting the moisturiser is.

The Results

  • Product in Women’s hands
  • Over 1 million social conversations educating mums on the new product and how to apply it to wet skin
  • Sharing of opinion/experiences online
  • 70% increase in intent to purchase
  • 87 Net Promoter Score point increase
  • Invaluable product/brand feedback for ongoing marketing activity
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