Mums survey reveals they consume the most chocolate in the household
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Mumbassador Mumbassador – Next up in our series of interviews with our Talk to Mums Mumbassador, we speak to 42-year-old... View Article
'Discount hacks’ and the online search for money-off vouchers have become part of the consumer process. But do mums like them? Do they use them? And are they important to them? Here, our latest research reveals all.
How does the ‘try before you buy’ concept resonate with mums, in terms of both online and in-store shopping? Read on to find out as we share the findings from our latest research.
Next up in our new series of interviews with our Talk to Mums Mumbassadors, we speak to 30-year-old Mumbassador Corrie... View Article
Talk to mums is a peer-to-peer sampling platform that connects brands with mums. Here we share with you an insight into our process and explain why peer-to-peer sampling is so important.
How do mums find out about new products before they shop? And which media influences their shopping habits the the most? Find out the answers to these questions, and more, in our latest research.
The number one reason a mum won’t remember a product is because she hasn’t been given the opportunity to experience it. Find out how to change that here...
Our latest research reveals that mums' shopping habits have changed substantially in the last 12 months. Read on to find out how...
Find out how you can accelerate and optimise the conversations you have with mums by using word-of-mouth marketing to increase your brand ROI by 200%.