Mumbassador Interview: Deborah Nicholas
July 5, 2017 8:11 amMumbassador Mumbassador – Next up in our series of interviews with our Talk to Mums Mumbassador, we speak to 42-year-old... View Article
Tag Archive: marketing to mums
Try before you buy
June 15, 2017 10:50 amHow does the ‘try before you buy’ concept resonate with mums, in terms of both online and in-store shopping? Read on to find out as we share the findings from our latest research.
An Insight into Our Process
June 6, 2017 9:14 amTalk to mums is a peer-to-peer sampling platform that connects brands with mums. Here we share with you an insight into our process and explain why peer-to-peer sampling is so important.
How does different media influence women’s shopping habits?
June 1, 2017 8:53 amHow do mums find out about new products before they shop? And which media influences their shopping habits the the most? Find out the answers to these questions, and more, in our latest research.
Mumbassador Interview: Leyla Preston
May 23, 2017 9:19 amFor the first in our new series of interviews with a selection of Talk to Mums Mumbassadors, we speak to 35-year-old Mumbassador... View Article
The value of implementing a mouth to mouth marketing strategy
May 18, 2017 7:52 amFind out how you can accelerate and optimise the conversations you have with mums by using word-of-mouth marketing to increase your brand ROI by 200%.
6 Tips for Targeting Stay-at-Home Mums
May 10, 2017 7:54 amTargeting stay-at-home mums is key to achieving marketing success. Here we share our top tips on how to target get on the right side of the stay-at-home mums in order to to grow and expand your business.
How to measure peer product sampling effectiveness and ROI
May 8, 2017 9:55 amIf you want to get your brand into the hands of thousands of new customers and increase your brand ROI, then peer to peer sampling is key, especially when it comes to targeting women
News: Talk to Mums Featured in The Grocer
May 4, 2017 11:02 amWe’re excited to tell you that Talk to Mums was recently featured in industry magazine, The Grocer. The article they featured is... View Article
Why use a product sampling agency when marketing towards mums?
May 3, 2017 8:40 amUsing incentive marketing when marketing to mums is an essential way of targeting women and getting the attention of mums when they’re shopping. Read on to find out more about the best incentive marketing practices when it comes to mums.
