June 1, 2017 8:53 am
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How do mums find out about new products before they shop? And which media influences their shopping habits the the most? Find out the answers to these questions, and more, in our latest research.
May 30, 2017 8:26 am
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The number one reason a mum won’t remember a product is because she hasn’t been given the opportunity to experience it. Find out how to change that here...
May 25, 2017 8:26 am
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Our latest research reveals that mums' shopping habits have changed substantially in the last 12 months. Read on to find out how...
May 23, 2017 9:19 am
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For the first in our new series of interviews with a selection of Talk to Mums Mumbassadors, we speak to 35-year-old Mumbassador... View Article
May 18, 2017 7:52 am
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Find out how you can accelerate and optimise the conversations you have with mums by using word-of-mouth marketing to increase your brand ROI by 200%.
May 16, 2017 9:36 am
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There are over 11 different ways in which a brand can use sampling to reach new customers. The question is, which sampling method is best for you, your brand and your target audience? Here we explain each method with the aim of helping you, as a brand manager, improve your sampling results.
May 10, 2017 7:54 am
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Targeting stay-at-home mums is key to achieving marketing success. Here we share our top tips on how to target get on the right side of the stay-at-home mums in order to to grow and expand your business.
May 8, 2017 9:55 am
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If you want to get your brand into the hands of thousands of new customers and increase your brand ROI, then peer to peer sampling is key, especially when it comes to targeting women
May 4, 2017 11:02 am
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We’re excited to tell you that Talk to Mums was recently featured in industry magazine, The Grocer. The article they featured is... View Article
May 3, 2017 8:40 am
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Using incentive marketing when marketing to mums is an essential way of targeting women and getting the attention of mums when they’re shopping. Read on to find out more about the best incentive marketing practices when it comes to mums.