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Tag Archive: brands

How to get money off vouchers into the hands of mums?

June 20, 2017 9:25 am Published by

'Discount hacks’ and the online search for money-off vouchers have become part of the consumer process. But do mums like them? Do they use them? And are they important to them? Here, our latest research reveals all.

Try before you buy

June 15, 2017 10:50 am Published by

How does the ‘try before you buy’ concept resonate with mums, in terms of both online and in-store shopping? Read on to find out as we share the findings from our latest research.

Why peer to peer marketing is the best sampling method for your brand

May 16, 2017 9:36 am Published by

There are over 11 different ways in which a brand can use sampling to reach new customers. The question is, which sampling method is best for you, your brand and your target audience? Here we explain each method with the aim of helping you, as a brand manager, improve your sampling results.

6 Tips for Targeting Stay-at-Home Mums

May 10, 2017 7:54 am Published by

Targeting stay-at-home mums is key to achieving marketing success. Here we share our top tips on how to target get on the right side of the stay-at-home mums in order to to grow and expand your business.