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Whitworths - Bright Little Nuts

T2M were engaged to re-educate and reassure mums on Bright Little Nuts product range and its benefits.


UK wide peer to peer sampling campaign targeting mums who believe in healthy eating habits for their family.

The Results

  • Product in mums/kids hands
  • Social conversations educating mums on the new product
  • Social Media sharing/coverage
  • 81% increase in intent to purchase
  • 50% of conversation took place at school gates, at work, and mum get togethers
  • 85 Net Promoter Score point increase
  • Invaluable product/brand feedback for ongoing marketing activity
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