UK wide peer to peer sampling campaign targeting mums who believe in healthy eating habits for their family.
- Product in mums/kids hands
- Social conversations educating mums on the new product
- Social Media sharing/coverage
- 81% increase in intent to purchase
- 50% of conversation took place at school gates, at work, and mum get togethers
- 85 Net Promoter Score point increase
- Invaluable product/brand feedback for ongoing marketing activity