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Nairns Oat Cakes

UK wide peer to peer sampling campaign targeting women who enjoy healthy snacking.


T2M were engaged to raise awareness and educate women on the versatility of Nairn’s Oatcakes.

The Results

  • Product in women’s hands
  • Social conversations educating mums on the diverse range of toppings
  • 25% increase in intent to purchase
  • Invaluable product/brand feedback for ongoing marketing activity
  • 33% growth in positive online engagement
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