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Kettle Chips - Kettle Bites

Kettle Chips
T2M were engaged to raise awareness of the new Kettle Bites multipack product.

Kettle Chips

UK wide peer to peer sampling campaign targeting mums looking for a healthier snack educating women on how 95 calories never tasted so good.

The Results

  • Product in Women’s hands
  • Social conversations educating women on how 95 calories never tasted so good
  • Sharing of opinion/experiences online
  • 61% increase in intent to purchase
  • 45% increase in online engagement rates
  • Invaluable product/brand feedback for ongoing marketing activity
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