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Ecover - Washing Up Liquid

UK wide peer to peer sampling campaign educating mums on Ecover's cleaning power credentials.


T2M were engaged to drive increased consideration and trial of Ecover Washing Up Liquid amongst ABC females 35-45 years

The Results

  • Product in Women’s hands
  • Social conversations educating mums on the new product and how the cleaning power of Ecover
  • Sharing of opinion/experiences online that green is clean
  • 71% increase in intent to purchase
  • 31% growth in brand advocates
  • 85 Net Promoter Score point increase
  • Invaluable product/brand feedback for ongoing marketing activity
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