How are Women Shopping Habits Changing?
May 25, 2017 8:26 amOur latest research reveals that mums' shopping habits have changed substantially in the last 12 months. Read on to find out how...
Our latest research reveals that mums' shopping habits have changed substantially in the last 12 months. Read on to find out how...
Find out how you can accelerate and optimise the conversations you have with mums by using word-of-mouth marketing to increase your brand ROI by 200%.
There are over 11 different ways in which a brand can use sampling to reach new customers. The question is, which sampling method is best for you, your brand and your target audience? Here we explain each method with the aim of helping you, as a brand manager, improve your sampling results.
Targeting stay-at-home mums is key to achieving marketing success. Here we share our top tips on how to target get on the right side of the stay-at-home mums in order to to grow and expand your business.
If you want to get your brand into the hands of thousands of new customers and increase your brand ROI, then peer to peer sampling is key, especially when it comes to targeting women
Using incentive marketing when marketing to mums is an essential way of targeting women and getting the attention of mums when they’re shopping. Read on to find out more about the best incentive marketing practices when it comes to mums.
Word of mouth marketing is still considered the most powerful form of marketing. And by marketing to mums through word of mouth you are speaking to the key household decision makers who account for a whopping 85% of household purchasing decisions. Read on to discover our top 6 tips on how to market to mums who work...
Peer led sampling is key to getting your brand into the hands of thousands of new customers. In this report,... View Article
To keep you on the right track when marketing to mums, we’ve put together our top ten tips of things brands should avoid when targeting mums.