How to Quit Sugar with Natvia
September 3, 2018 10:48 am Leave your thoughtsReducing our sugar intake is something we’re all more aware of nowadays. We’re used to traffic light food labelling and... View Article
Categories for Brands
Why Word of Mouth is still King
July 24, 2018 4:03 pm Leave your thoughtsRecommendations and reviews influence our purchasing decisions every day. Brands and businesses alike are focused on building communities to leverage... View Article
Mums survey reveals they consume the most chocolate in the household
April 17, 2018 3:58 pm Leave your thoughtsMums survey reveals they consume the most chocolate in the household
Mumbassador Interview: Deborah Nicholas
July 5, 2017 8:11 amMumbassador Mumbassador – Next up in our series of interviews with our Talk to Mums Mumbassador, we speak to 42-year-old... View Article
How to get money off vouchers into the hands of mums?
June 20, 2017 9:25 am'Discount hacks’ and the online search for money-off vouchers have become part of the consumer process. But do mums like them? Do they use them? And are they important to them? Here, our latest research reveals all.
Try before you buy
June 15, 2017 10:50 amHow does the ‘try before you buy’ concept resonate with mums, in terms of both online and in-store shopping? Read on to find out as we share the findings from our latest research.
Mumbassador Interview: Corrie Rodgers
June 8, 2017 9:43 amNext up in our new series of interviews with our Talk to Mums Mumbassadors, we speak to 30-year-old Mumbassador Corrie... View Article
An Insight into Our Process
June 6, 2017 9:14 amTalk to mums is a peer-to-peer sampling platform that connects brands with mums. Here we share with you an insight into our process and explain why peer-to-peer sampling is so important.
How does different media influence women’s shopping habits?
June 1, 2017 8:53 amHow do mums find out about new products before they shop? And which media influences their shopping habits the the most? Find out the answers to these questions, and more, in our latest research.
How to increase brand memorability amongst mums?
May 30, 2017 8:26 amThe number one reason a mum won’t remember a product is because she hasn’t been given the opportunity to experience it. Find out how to change that here...
